Social media marketing for real estate professionals has exploded in the last decade. More and more businesses started using Facebook and other social media platforms to promote their business. There are many reasons why social media is important for businesses. This post will focus on real estate marketing with social media specifically. It’s necessary to know the etiquette of posting for real estate social media marketing to follow proper legalities.
Sharing Posts: When To Share And When Not To Share
Sharing posts is beneficial as long as you are not overdoing them. Realtors can use reposting of other listings, acting as a Buyer’s Agent. However, you must do it wisely. You can recommend that they contact you if anyone is interested in a property tour while giving the Listing Agent credit.
Finding content from other real estate professionals, bloggers, experts, publications, and organizations can be shared occasionally. When you find educational and entertaining content to share, the work is already done for you. That’s a great time saver! Keep in mind that your primary content should be original, that you or your team created.
Sharing posts to your stories on Instagram and Facebook is easy. It’s also a great way to give other businesses a shout-out. If you are using User-Generated Content (UGC), you must get written consent to use it. You can simply post in their comments or send them a direct message asking if you can use it. Once you verify you have permission, share the UGC in your Instagram and Facebook stories. People won’t always see your posts while scrolling through their social media newsfeed. However, stories sit at the top of the newsfeed, so followers can easily find your content.
Promoting Your Business: How Often Should You Do It?
There needs to be a balance when it comes to promoting your real estate business on social media. Posting about your promotional offers, real estate listings, and showing homes you sold is excellent for your business. However, you should post these only occasionally. Too many posts like these on social media accounts can get you flagged as spam. It can also be annoying to followers. So be sure to balance out these posts with content such as blog posts and infographics. Personal posts are a great addition to balance things out, as well. Showing your true, authentic self to your followers will allow them to get to know and trust you.
Keep up on the right times for real estate social media posts to optimize your posts, so they get the most views. Each type of social media platform may have different rules. Based on the kind of audience that uses these platforms, you will want to research your target market to see their preferred platform. It’s also important to know which platforms your potential clients hang out on more often. When posting, pay attention to the algorithms and data reports to see how well your posts have the most engagement.
Whichever social media platforms you use, try to mix it up. Don’t post the same content on each platform simultaneously. Also, don’t overload your content to one or more platforms, but don’t post so infrequently that your posts barely register on your follower’s radar.
Social Media Marketing Etiquette: Is It Necessary?
It may seem like social media marketing etiquette isn’t really necessary or “no big deal”. You don’t need to get so caught up in the “rules” that you resort to “analysis paralysis.” Using the proper etiquette tips can earn you loyal followers and potential clients. It will also help your reputation as a professional among realtors. Keep your posts fun and engaging above anything else, and you can’t go wrong!
