Welcome to our Blog...
Welcome to our Blog...
where we talk about marketing, communications, social media, email marketing, and branding.
Latest Blog Posts
Why an Action Plan Can Make Your 2024 Goals Come True
“A goal without a plan is just a wish.” Antoine de Saint-Exupéry French Writer & Pioneering Aviator Amid the hustle and bustle of the holiday …
Put Your Social Media On Autopilot: Why and When It’s Good To Take a Break
As a small business owner, you rarely get a break. But I am here to tell you it is okay to do just that this …
Four Tips to Prompt Engineer Your Social Media Content with AI
With all the buzz surrounding ChatGPT, it seems like everyone is using AI these days. And it can certainly be an effective tool to make …
Organic Social Media Success Starts with Measuring These Key Metrics
The difference between “organic social media” and “paid social media” is fairly simple. One is free while the other costs money. Most small businesses like …
How to Supercharge Your Social Media Profiles After a Brand Refresh
A social media profile is the front door most customers walk through to learn more about your small business. It’s important to have your logo, …
How to Engage Your Target Audience with Content They Will Actually Consume
With limited time and a never-ending to-do list, social media content is usually the last thing that a small business owner loses sleep over. However, …
3 Best Practices For Turning Customers Into Promoters With a Social Media Strategy
Social media strategy has become the cornerstone of brand marketing in today’s massive disruption. Social media is a medium for sharing updates and a dynamic …
How To Design A Cohesive Content Strategy for Organic Social Media Success
When you think of a content strategy, one typically thinks of a methodical path to reach stated objectives with information that offers real solutions. But …
Show Customers Who You Really Are: 3 Ways to Humanize Your Brand
Connecting with customers authentically goes a long way. Recently, I contacted an online vendor about a problem I was having with their service. There’s nothing …
How Branding Your Start-Up Biz Can Be Easy With Social Media
Branding History When I worked in corporate marketing for a large, well-known financial company, branding and promoting our services included arming ourselves with brochures, billboards, …
