More than one person has probably mentioned that you should write blog articles to help grow your business. Now you can add me to that list!
Learning to write a blog post can be advantageous in many ways.
- Attract visitors to your website
- Increase the number of potential clients
- Increase website traffic
- Interact with clients
- Build credibility
A blog is a regularly updated website or webpage written in an informal conversational style. Surprisingly, statistics show that 77% of internet users read blog posts and rate blogs as the 5th most trustworthy source for gathering online information. In addition, Optinmonster reports that businesses that write blog articles experience twice as much email traffic as businesses that don’t.
One of the most significant advantages for business owners who are growing their business is that you can quickly build credibility in your industry when you write a blog article. Writing intriguing content for your potential client shows your knowledge level on the topic. Therefore, you have the opportunity to stand out as a well-educated industry leader who stays on top of the current trends and strategies in their field. You can do this by understanding the pain points of your ideal client and helping them solve those problems through the products or services you provide.
The structure of a blog post contains several elements:
- A catchy headline that explains the blog article topic.
- An enticing opening paragraph that captures the reader’s attention.
- Subheadings to break up the page and make it visually appealing.
- Informative and engaging body consistent with the purpose of your blog.
- Easy to read, short sentences written in a conversational tone.
- Graphics for visual appeal that is consistent with your branding.
- Internal link to your previous blog posts or webpage.
- A meta description will be displayed on Google when your blog appears in search results.
- The consistent brand voice that speaks to your ideal client.
- Call to action that tells your reader what to do next.
You are probably wondering what topics would make good blog content. Some easy ideas to get started include:
- Answering the frequently asked questions you receive from customers.
- Highlights about your products or services.
- Information readers need to know about your industry.
- Unaddressed questions in future blog articles found in the comments section.
Begin to write blog articles by having a brainstorming session. Write a list of topics that would be meaningful to your clients. Planning your content will help prevent writer’s block when you sit down to write and can refer to this list to generate ideas.
Learn to charm your readers when you write blog articles by:
- Not trying to sell them but trying to inform them.
- Writing in a conversational tone, not a formal, corporate tone.
- Providing advice that makes your reader’s life better.
- Offering easy tips, hacks, shortcuts, and easy-to-follow formulas.
Consistently posting your blog articles will help you obtain the results that will grow your business.
