Have you considered your website a place to repurpose content from? Your website is the vehicle that drives your business. Similar to a car, your website performs best when it’s had regular maintenance. Like an oil change or replacing brakes on a car, updating your website with quality content will make your business thrive.
You’ve most likely spent a lot of time or money on the content creation of your website. Whether you carefully crafted the content yourself or hired someone to do it for you, the truth is that what already exists still holds value. The topics may continue to be relevant, but simply need to be repackaged to target a newer market or updated to feature recent market trends.
Why You Should Repurpose Content
The idea of repurposing your content is to spend less time researching and writing new content so you can save time, but still present fantastic content for your readers. Extend the life of your content marketing and have it reach more of a broader audience. Real estate agents, for example, may reach a different audience with their fresh market data blog on their website vs Instagram, Facebook or YouTube.
Using a piece of amazing content that you curated before, you are merely reusing it in a different manner or location. You can repurpose content that will allow you to reach a diverse audience or even produce better work than you did before, to reach more people. You can customize the content based on which outlet you will publish it.
The goal is to get more out of your top-ranked content. For example, if you have a blog post that had a lot of interest, you can turn it into an eBook or use it in a newsletter. You may even find that what draws one crowd, such as clever graphics, may not draw the same crowd the next time. Social media is a prime example. The content you create for LinkedIn may not do as well on a more personal social media account, such as Facebook. It’s essential to recognize audience trends and know which type of content works best with each outlet.
How To Repurpose Content
You’ll find many strategies for repurposing content as you research and expand your knowledge. Understanding keyword research and SEO (search engine optimization) are a few necessities of curating to repurpose content. Optimizing your blog posts and images will ensure you are getting your content noticed by internet searches.
Leading people to your website is the best way to acquire new clients. So this is a crucial step for your best return on investment. How to repurpose content to make the most of your marketing starts with a plan or an outline to get your thoughts organized. What do you want to accomplish, and who do you want to reach?
Start writing out your ideas and discover the best way to repurpose your own content. If you want to master the art of repurposing content, stay on top of trends. Videos are currently the type of content most people are interested in. Check out a few of the ways to repurpose your video content.
- Turn a blog post into a YouTube and/or IGTV video, a carousel post or custom email. Use your blog post as a script if there is a reenactment in the video; otherwise.
- Reuse your YouTube and/or IGTV video on Facebook and Twitter. Include a description in your post when sharing but keep it short. Your video should grab the attention more than the words you write.
- Create stories on Instagram, Facebook, and Snapchat. Stories are snippets of your video, which are trending because they are a quick way to see what you are posting about without committing to watching a full-length video.
What ways do you repurpose your content and update your website?
