If you are a real estate agent, your focus should be to generate real estate leads. Gary Keller, the founder of Keller Williams Realty, says, “Lead generation comes first, it comes last, and it comes always.”
Did you know that the #2 way agents obtained organic real estate leads was through social media? This was the conclusion of a 2020 survey of real estate agents. Social media leads were second only to referrals from their sphere of influence.
The interesting part of this research was that 44% of agents generated real estate leads from social media in 2020, but 82% of agents said they would focus on improving their social media presence in 2021.
Without consistently generating leads, you will be riding the income roller coaster.
Referral and lead generation companies have been increasing fees, which cuts into your profits. Using social media, you can generate plenty of organic real estate leads that will keep your income steady and your profits higher.
Real estate is a locally-focused business. By becoming the local or neighborhood expert, you will become the go-to agent for those who follow you. A buyer or seller wants someone who knows the area and is a trusted partner in their real estate transaction.
Creating social media content focusing on what you do daily is easy to accomplish. For example, if you stop at a local coffee shop for your morning latte, snap a selfie with your cup as you head out the door and let your followers know what your day will entail.
Building the habits needed for generating real estate leads through social media may require some effort, but it isn’t complicated or time-consuming.
Social media provides you the opportunity to communicate both informationally and visually. The goal is to get people to know you. It is common knowledge that people buy from people they know, like, and trust. In the locally-focused real estate industry, you can not be a secret agent. You need to let everyone know you are a real estate agent and you specialize in their area.
To be effective with your social media efforts to cultivate organic real estate leads, you need to have a plan to create content that is engaging, educational, and interesting to your followers. Take the time to do this upfront work so that you can efficiently execute your plan without frustration.
If you want to reach your goals utilizing social media, you will need a content strategy.
Knowing what you need to do each day to achieve your outreach goals will make this an easy task, even on your busiest days.
Tracking and monitoring your results will allow you to tweak your content as needed to include the most effective options.
Having your content strategy defined will make creating consistent content easier. In addition, by creating the content to generate real estate leads, you will define and improve your branding.
Marketing isn’t just for the big brands. It is for local agents too!
Virtual Professional Solutions helps busy real estate agents manage their marketing and social media efforts. Schedule a free 20-Minute discovery call to explore our various packages and find which one is right for you.
