You can find gold in your database by continually adding new contacts and nurturing all your connections. It may seem like a monumental task if you haven’t done this before.
You will need to do some work, but automated platforms make the process much easier.
To help you add to your contacts, you can begin by creating a lead magnet. A lead magnet is just that…an item of value you provide to a prospect to collect their contact information. You have probably been added to someone’s contact list if you ever downloaded information from a website or social media.
It is a simple process. First, a visitor lands on your website, and you offer them the opportunity to receive some information in your lead magnet. If the visitor is interested in this valuable information, they will complete a form to be able to access your lead magnet. Then, the visitor’s information automatically uploads to your email list through an automated platform. They added to your email marketing campaign.
What makes a good lead magnet?
- Checklists – a digital to-do list or checklist can be valuable depending on your services or products.
- Spreadsheets – design a spreadsheet that people in your industry would find helpful.
- E-books – this is a tried-and-true method that you can easily create. A simple approach to an e-book is to use your blog posts.
- Webinars – A free webinar that is enticing and educational can be appealing to your potential clients.
- Mini-courses – You can offer a free pre-recorded mini-course for your client to watch at their leisure.
- Tool Kit – Combine several resources that your ideal client may need into one package that they can download.
- Calculator – Creating a calculator may take some work or need to be outsourced, but a helpful calculator related to your industry can be appealing. An ROI calculator could be a good example, depending on your business.
- Planner – A downloadable or digital planner could be a valuable tool for your clients.
Offering valuable information to potential clients will help you to prospect for gold in your database. You can connect your lead magnet contact form to your CRM to automatically add the information when someone completes the form. Then, you can segment them into your email marketing campaigns.
Initially, you would want an email follow-up campaign to send them a link to the download and a few additional emails to see if they were able to download and whether they had any questions. This follow-up shows you are customer-service-oriented.
Once they go through your lead magnet email campaign, they can be added to your lead nurture email campaign.
You can automate email campaigns to send at designated times, providing easy management. Sprout Social offers a list of free email platforms that may be a good way for you to start. However, as your email contact list grows, you may need to move to a paid platform.
Email campaigns are inexpensive to stay top of mind to your potential and past clients by providing information, new offerings, and links to your blog posts. Your message should be strong with a compelling subject line to grab the reader’s attention. It is a balancing act to get the timing right. You don’t want to barrage your list with too many emails, but you want them frequent enough for your clients to engage with your content.
