Now that you have your content written let’s look at how to leverage blog articles. If you have been doing any marketing research online, you have heard the term repurposing content. What does that mean?
Repurposing is simply using pieces of your blog article and transforming them into a social media post, video script, infographic, nurturing email, etc. You can reach a new audience not yet subscribed to your blog post by sharing this information on different platforms.
When you write the content to leverage blog articles, look at content that will be relevant (or Evergreen) for some time.
It is important to leverage blog articles to:
- Save time creating content for your platforms.
- Repurpose content that still holds value for your ideal client.
- Create platform-specific content to increase your online presence.
You will need to adapt the format of your content to match the platform you are using. For example, if you are creating an Instagram reel, you would want to capture the point succinctly while being entertaining. Allowing viewers to learn about your business while being entertained is effective.
You can quickly adapt a blog post for a long video, but you will need to take small tidbits of the article to create social posts. Look at your long-form content and identify the bite-size pieces you can use to leverage your blog articles.
Remember that content should be visually pleasing, using graphics, colors, and fonts that entice someone to read; attention-grabbing and thought-provoking; and touch our emotions and emphasize our everyday human experiences.
Why would you want to leverage your blog post on social media?
- Reach new audiences that may not be subscribed to your blog post.
- Reinforce your message through repetition in your marketing with high-value content.
- Organic traffic can grow up to 106% after updating and republishing old posts, according to SerpWatch.
Another way to leverage blog articles is to update a previous post with new information. It is a great time saver when you write blog articles, but it is also a great way to re-use valuable information and prevent it from being buried. Make sure to mark the post as updated when you distribute it to find the readers looking for the most current information.
Leverage blog articles by using them to pitch a guest blog or podcast invitation to others with whom you have built business relationships. Use the content to create exciting talking points or use the information to write an interesting guest blog to generate more exposure for your business.
Some ideas to spark your creativity are:
- Create an infographic with key points from your article.
- Make How-To and Tips & Tricks videos and reels from your content.
- Take small snippets and distribute them on social media, linking to your blog article.
As you plan your blog article content calendar, consider how you will leverage your blog articles to your advantage. For example, share different formats of the same content on various platforms linking to your blog article.
