If you have taken any marketing training, you know you need to attract your ideal clients. Ok…how do you actually do that?
What is an ideal client?
An ideal client is a group of consumers who are most likely to find the answer to their problem through your product or service. But, your ideal client should also be the type of person YOU want to work with regularly.
Being very familiar with your ideal client has many benefits. You can:
- Clearly plan your marketing strategy.
- Achieve a return on investment from marketing to the right people.
- Build relationships with people who are likely to become clients.
- Get to know your ideal audience better by learning how to communicate with them effectively.
Before you start trying to find and attract your ideal client, you need to do some research. If you haven’t done this research yet, it will be time well spent.
- Current clients
Analyze your current customer base. Who are the clients you enjoy working with most? What similarities do they have?
- Industry trends
Trends in an industry can provide vital information to help you remain competitive. These trends may relate to pricing, cost, consumer purchasing habits, marketing, sales, etc.
- Competitors
Take time to analyze your competitors. What type of marketing are they doing? How do your services compare? What words are they using in their messaging? Who are they targeting?
- Persona
You need to define your ideal client so that you have a clear picture of who you are speaking to with your content. Therefore, you should detail your client persona.
- Exclusions
It is also essential to know who your ideal client is not. Often we find out the people who are not perfect clients by working with them. What experience have you had with customers that you wouldn’t like to repeat?
- Update
You will need to update your ideal client persona continuously. This is because markets change, clients change, products change, and trends change, affecting your ideal client.
- Google Analytics
Google Analytics will provide you with information about visitors to your website. Some important information you can find will tell you where your target audience is coming from and the type of content that engages them.
Now that you have this information, you can write your client persona. You want to be as detailed as possible to connect and attract your ideal client.
Include the following:
Age
Gender
Location
Hobbies
Income
Net Worth
Education Level
Occupation
Marital/Family Status
Online behaviors
Who do they trust?
What do they read?
What do they watch?
Where do they shop?
How do they spend their money?
What do they like?
What do they dislike?
Can you identify their pain points?
By defining your ideal client, you become very specific about your perfect client. Through this exercise, you will learn who you are serving, how to talk to them, their pain points, what they want, and how you can help them.
Now you can go about finding and attracting your ideal client.
