Once you begin to network on social media, you can start to discuss social media collaborations with your contacts. There are many ways to collaborate with your social media network, including brainstorming, ideas for content creation, and sharing audiences.
The point of collaborating is to create a mutually beneficial partnership with your connections.
There are several ways to utilize a social media collaboration to help you spread the word on a new release: product, service, or event, OR work together to gain exposure to each other’s audience. You may also find social media collaborations with clients who will help to share your brand.
It is crucial to work with companies and people who have a good image online, as others may think they are an extension of your business. Their business value should be similar to yours so that you do not alienate your audience. These collaborations should bring a fresh and positive impact to your brand’s social media presence.
Creating raving fans and power partners can occur when you network on social media. Many of your raving fans may also become a customer.
It may seem like a lot of work, but creating these connections is beneficial.
There are multiple benefits to social media collaborations.
- A collaborative partner may be well received by your audience and boost your clout with them.
- Getting in front of a collaborative partner’s social media audience provides you with more exposure. In addition, their audience already has established trust and believes that recommendations are reliable. As a result, you will attract new followers for your business.
- Social media collaborations can inspire you. Brainstorming with a power partner encourages new ideas and critical thinking about your creative project.
- Lead generation is a big bonus of social media collaborations. The added exposure to the collaborators’ audience can bring new leads to your business.
Finding partners to collaborate with begins by finding people in a similar industry as you but offering a different type of service or product. For example, a real estate agent may want to collaborate with a mortgage lender or home inspector. They serve the same clients but in a different capacity.
You may also want to use a known social media influencer to help promote your brand.
However, depending on their status, there may be a cost to working with an influencer. For example, a smaller influencer might be satisfied with free products or services. However, you may need a budget to collaborate with more prominent influencers. You can find out more information on influencers in this Hootsuite article.
Whether you are working with an influencer or a partner in your industry, social media collaborations can be a great way to expand your audience reach. Don’t let the idea intimidate you. Social media collaborations can re-energize you by merely connecting with the right people.
Virtual Professional Solutions can help you with your social media and marketing plans. Schedule a free 20-Minute discovery call with Cindy at Virtual Professional Solutions to discuss how we can help you create the right marketing strategy.
