Creative content creation attracts your ideal clients. Your content needs to be interesting enough to prompt the client to engage with you.
Social media is an excellent way to find your people organically. With a bit of research, you can find the right people.
Hashtags can help you attract the right audience. You can search and follow hashtags to find out what is trending. Using the right hashtags will help you to connect with your ideal client. You will find this a marketing strategy utilizing hashtags that is effective.
Keywords are also essential to know, understand, and use in your content. You are probably familiar with the term SEO or Search Engine Optimization. Compiling the right keywords to use in your creative content creation is necessary.
You need to create content that is relevant to your audience. There are three types of content to focus on that we call pillar content.
- Educational
This content will help your clients learn about your business—share industry trends, tips, tricks, product demonstrations, etc.
- Entertaining
Creating entertaining content will keep your audience engaged. Humor is a great way to show your authentic self and gain engagement.
- Relatable
When you can address your client’s pain points, they will feel that you really understand them. You can build the know, like, and trust factor that is so important.
The key to creative content creation is always keeping your ideal client in mind.
- Incorporate what you know about them and what grabs their attention and entices them to learn more about your product or services.
- Establish and maintain empathy with their pain points. See yourself in their shoes and provide a solution to their problem.
- Build a relationship with your audience by showing you have their best interests at heart and are ready to provide what they need. Be sure you are talking TO your audience, not AT them.
- Continually research and refine your ideal client persona. This will help you create content that will convert your reader into a customer.
- You can build trust and credibility with your audience using the right words, images, and tone. The know, like, and trust factor is essential for future success and growth.
A mix of content types will keep your marketing content interesting for your audience.
- Branded images – Your images should work with your brand and be visually appealing to grab attention.
- Videos – videos are highly engaging and catch the attention of your viewer.
- Blog posts and articles – written content should be interesting and valuable for your ideal audience.
- Reels and stories – you can keep clients entertained with Instagram reels or stories. They are easy to create and effectively engage your audience.
Creative content creation should be easier when you understand what will attract your ideal client. Keep an eye on the content your competitors are sharing. Then you can create more valuable and relevant content than currently available.
And most importantly, consistently create and share content.
