Having a clear vision of your real estate marketing strategy is essential.
In his book The Gift of Self Confidence, Brian Tracey said, “A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.”
Embracing confidence and personal power in the real estate industry is what separates the top agents from the average agent. Waking up each day knowing what you need to do and having the systems in place to accomplish your tasks will provide you the time to do your most dollar productive activities.
Planning your real estate marketing strategies will keep you off the income roller coaster experienced by many in the industry.
Your strategy needs to have a marketing plan. You need to consider several categories in your marketing plan.
Lead Generation
It isn’t uncommon to feel uncomfortable talking about yourself. But, if you don’t let your target market know you are a real estate agent, how will they find you? There are many ways to generate leads, and you need to adopt a combination of methods to become effective at attracting the right client.
- Personal contacts
- Past clients
- Current clients
- Geographic farming
- Social media
- Networking
- Open Houses
- Cold calling
- Door knocking
- For Sale by Owners
Building Relationships
You will need to nurture the relationships you are creating through your lead generation. One of the most important financial decisions a person will make is buying or selling real estate. They need to know, like, and trust you before they are comfortable working with you. Show your sincerity in the relationship by checking in periodically. Warm contacts include well wishes for holidays or acknowledging their personal accomplishments.
Repeatable Systems
Creating a system that is repeatable and easy to sustain will help you maintain the necessary consistency. Analyze what lead generation techniques worked best for you. Perfect your process and document it. Implement a CRM system that will allow you to automate as much as possible to continue nurturing those relationships. With automation, you can put a portion of your relationship-building practices on autopilot. Of course, personal contact is necessary periodically. As your business grows, you will need to outsource some of this work to continue your momentum.
Social Media
Having a social media presence should not be overlooked if you plan to continue in the real estate industry. Although the internet will never replace the personal aspects of relationship sales, more potential clients will be finding you there. According to a NAR survey published in November 2020, 73% of buyers and 77% of sellers only interviewed one agent. Your goal is to be the one people think of when they need real estate services.
Publicity
Publicity is an often overlooked option for real estate agents. There are many ways to get noticed publicly. Being quoted in an article for your local real estate market can build instant credibility. Subscribe to email lists such as HARO (Help A Reporter Out). You will receive a daily email and find out when a journalist is looking for experts to help them with their article. Other ways to achieve the public’s acknowledgment are sponsoring charitable events, local youth teams, and community events.
Creating and documenting your marketing plan sounds like a lot of work for someone with an already busy schedule. Yes, it will take some effort to get it outlined, implemented, and tweaked as needed. But the benefits of having a marketing plan far out way the consequences of winging it!
Virtual Professional Solutions helps busy real estate agents manage their marketing and social media efforts. Schedule a free 20-Minute discovery call to explore our various packages and find which one is right for you.
