You can build your business using direct messaging as a marketing tool. You can use direct messaging in various ways.
There are several types of direct messages.
SMS Messaging
In addition to providing instant customer communication, it encourages customer engagement and allows you to obtain valuable demographic information about your target audience based on their response.
It is important to note that SMS messaging falls under the Telephone Consumer Protection Act. You can not send SMS messages to consumers without their consent. The first message you send to a new contact must be an opt-in message.
Using SMS messaging is more successful when used strategically and sparsely.
Website Messaging
You can provide stellar customer service to online shoppers through website messaging. Online shoppers need help just like shoppers in a brick-and-mortar store would.
The use of chatbots is a popular way to provide help to consumers who are on your website. A chatbot can welcome customers, help the consumer navigate your website, and answer commonly asked questions.
Social Media Messaging
According to Zendesk, 70% of people expect to have conversations with brands they follow on social media. Therefore, social media messaging is an excellent opportunity to provide a fantastic customer experience.
Top brands use social media messaging to listen to their consumers. Therefore, you need to have a strategy and plan a campaign to build your business with social media messaging.
Create A Social Media Messaging Campaign
- Set a goal.
What do you want to achieve with your campaign? What action do you want the reader to take when they receive your message?
Typically this strategy is used to gain new leads, increase sales, or strengthen customer loyalty.
Proven successful campaigns focus on building long-term relationships.
- Identify Your Audience
Determine how you will find and reach your campaign audience. Unfortunately, there are no simple answers to this. It will depend on your goal for your campaign.
To reach a new audience, you need to focus on key people. You will need to research what conversations and trends are happening in your industry. This is called social listening. There are tools you can use called social listening tools that can help you with your research.
- Be Creative
You must write intriguing, attention-grabbing copy to grab the reader’s attention. It is essential to let your customer know what is in it for them as quickly as possible in your message. Include a call-to-action that creates urgency. In addition, use eye-catching visuals like images, gifs, and videos.
Knowing when and why you want to utilize direct messaging to build your business will help you to create a successful strategy.
Build Connections
Direct messaging is an effective way to build connections. Just because someone follows you does not mean they are loyal. Connecting with your audience will help to keep them engaged and happy. We previously discussed how to build more valuable relations through direct messaging in this blog post.
Connect With Influencers
Influencers are the most attuned to what is going on in social media; they live and breathe it. So connecting with an influencer may be a way to bring awareness to your brand through a new audience.
Lead Generation
A great tactic to generate leads to build your business is to welcome new followers to your social media through a direct message. For example, invite them to join your email list, tell them about upcoming sales, or even offer them a welcome discount.
Customer Support
Customers often comment on social media with praise or a complaint. This is an opportunity to use direct messaging to either thank the follower or address their complaints. It is good practice to respond publicly and follow up with a direct message. The public response lets your other follower know you are addressing the issue, not ignoring it, and will build confidence in your brand.
How can you use direct messaging in your business?
