Have you thought about the possibility of using direct messaging to increase your sales? The use of direct messaging (DM) is becoming a popular marketing tool used by many businesses. Social media platforms like Twitter, Instagram, LinkedIn, Facebook, and Snapchat all utilize a direct messaging option.
According to Zendesk, consumers’ use of direct messaging has increased since the pandemic.
Millennials and Gen Xers were the predominant generational groups that began using new channels during this time. You can learn more about the marketing preferences of the different generational groups in this previous blog post.
Although messaging was popular on social sites, messaging directly with a company through the website or an app has become a consumer’s preferred way to interact with a business they patronize.
Using direct messaging to increase your sales isn’t hard and preferred by consumers. That’s a win-win. This conversational style helps to humanize your business. Creating a connection with your consumers is the goal.
Direct messaging doesn’t replace the importance of social media engagements. You still need to post and encourage your audience to engage with likes and comments. However, this makes it easier to take conversations off public view with a direct messaging strategy.
Uses for direct messaging:
Networking
Direct messaging lets you connect with potential clients, existing clients, and referral partners. It is a way to connect with people you already know, but it is also an acceptable way to connect with people you want to know.
Promotions
You can use direct messaging to increase your sales by informing your customers and referral partners about things going on in your business. It is a great way to notify someone about upcoming sales, events, business milestones, and changes in your business.
Communication
One of the most critical aspects of business success is good communication. Direct messaging allows you to communicate your brand, services, products, and company’s mission.
Providing customer service can also be done through the use of direct messaging. Communicating directly with your customer in this manner offers a level of personalized service they will appreciate.
When things go wrong, as they sometimes do, a direct message with an update or apology goes a long way in creating customer loyalty.
Negativity
It isn’t unusual for a business to receive negative comments. How you hand them can make all the difference to your business. Sometimes, the best way to handle the situation is by direct messaging the commenter. Addressing the negative public comment is essential, but having a private conversation to resolve the issue will be remembered and most likely appreciated.
Learning to use direct messaging to increase your sales can be an effective use of your time. These micro conversations with your clients can raise your brand awareness and create that know, like, and trust factor that is important whether you are doing business face-to-face or online.
Virtual Professional Solutions helps small business owners and real estate agents create effective marketing strategies. Schedule a free 20-Minute discovery call with Cindy to discuss your marketing needs.
