It is hard to deny the power of social media influence. The appeal of online shopping has increased along with the amount of time people spend on social media. As a result, consumers are more comfortable and now buy directly from social networks.
Buyers do their research and learn about products and services online through reviews, recommendations from friends, social groups, and company pages. Therefore, effortlessly engaging with brands is important.
Although all generations are affected by the power of social media influence, Bankrate reports that Millenials are the highest generational group making purchases based on social media impact.
As a business owner, you already know people’s philosophy of doing business with brands they know, like, and trust. Social media provides an excellent opportunity to generate that feeling with potential clients. You can create the Know, Like, and Trust Factor through social media.
Know
There is a difference between being a recognized brand and really knowing you.
You can harness the power of social media influence by letting your audience get to know you. Share with them why you do what you do. By sharing personal or experience stories you had to help clients, your audience can begin to understand what motivates you.
Ensure your style and brand are clear when you write your content to demonstrate your personality to your audience. Let your audience peek inside your business. For example, sharing an inside joke or something quirky about you or your staff will endear yourself to your readers.
Like
Your audience doesn’t need to like you as intimately as in a close friendship or romantic relationship. The goal is to have your followers respect you, your brand, and your products.
When writing content, don’t worry about speaking to the masses, but talk to your ideal client.
It is impossible to please everyone because people are very different and don’t like the same things. That is why there are so many choices and options available.
If you are selling all the time and not giving value, you will lose followers. Value can be in checklists, guides, best practices, statistics, or product demonstrations. Use a variety of posts like memes, videos, live presentations, or reels.
Create a connection with your audience, and you will check the box on the like factor.
Trust
“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” ~ Stephen Covey
This quote by Stephen Covey sums up the importance of trust when aiming to utilize the power of social media influence. And the trust factor is not hard to work into your content strategy.
Client testimonials are one of the most effective ways to build trust. Sharing stories of how you helped others achieve results is powerful. In addition, being transparent and accessible on social media will make building trust with your followers effortless.
The Know, Like, and Trust Factor is often discussed in business because it is very important. Incorporating these elements into your content will help to influence your followers to choose you above other competitors.
Finding the time to create compelling content takes strategy, planning, and time. Schedule a free 20-Minute discovery call with Cindy at Virtual Professional Solutions to discuss how we can help you create the Know, Like, and Trust Factor for your business.
