Use your best content to create social media success for your 2022 content strategy. After analyzing your social media engagement, you can determine which type of content performed better than others. Now that you identified your top-performing content, you can repurpose your old content.
You are busy. Repurposing your best content to create social media success will simplify the process.
The goal of repurposing your top-performing content is to get more out of it. The content can be updated and formatted differently from the original piece to reach the same or different audiences. Break larger pieces of content into smaller pieces to use on other platforms.
You can create Social media posts, infographics, video scripts, or ebooks from a blog post that received much attention.
Take a look at your content and determine how to reuse the subject matter you have already done into a new and vibrant message.
As you create your content strategy, plan on creating content that you can repurpose in several ways to get the most out of your time and research. As a result, future content will become easier to accomplish in a shorter time. Always keep in mind how you can use your best content to create social media success. To find out more about repurposing your content, check out this previous blog post.
Using email to share your content with your database is always a good idea.
I know many small business owners have email inboxes that are out of control. They have created an adversarial relationship with their inbox. As a result, the thought of utilizing email does not appeal to them.
Cleaning up your email account should always be part of your year-end review. An email management plan will prevent important information from falling through the cracks. It can even restore your relationship with this effective tool.
The first step is to sort through your inbox and delete any unnecessary email that is sitting there.
Keeping junk mail out of your inbox is one of the most helpful tips I can provide.
Using a separate email when you sign up on a mailing list or shop online is a tactic many use to keep their business email account for business. If you don’t want to create another email, a simple add-on is a program called Unroll.me. Unroll.me collects your subscription email into a separate folder and emails you once a day showing you the contents of your folder. You choose the time to receive the email. You can also unsubscribe from email lists directly through Unroll.me.
Organize emails you need to access later into labels and files, so they are easy to find.
You may want to create labels for each transaction or client in your real estate business. Then, you can store your correspondence in the folder until the transaction is complete to maintain a history.
The use of autoresponders can be beneficial in preventing people from continuously mailing you and clogging up your inbox even more.
If you are on vacation or out of the office for an extended period, let them know when you will be back in the office and who and how to contact someone if their concern needs addressing before you return.
To stay in contact with your database, using an email marketing system or your CRM to create and send the email is more efficient and will prevent spamming concerns from your email provider.
When you take time to analyze these areas, you can create social media success. In addition, preparing now will enable you to run your social media content and manage your email seamlessly in 2022.
