If you are a real estate agents who is successfully focusing on listings, you also need to focus on branding yourself and your team.
You will need to convey in your branding that you are the area expert. Using the yard signs is one element of branding. In addition, potential clients like to see that the agent they choose is busy but not too busy to help them.
One of the best ways for agents who are focusing on listings to convey that messaging is through social media branding.
Utilizing the free social media platforms is an inexpensive way to show your clients and future clients that you know the local real estate market. It is also a great place to show your community involvement and a glimpse into your personal side. They want to feel like you know what you are doing and have the time to help them.
Real estate agents polled said that they were planning on improving their social media presence in 2021.
And, they have! You can read more about why here.
Regular posting is essential for your social media strategy to be effective. It is important to remember the 80/20 rule when posting on real estate. Only 20% of your posts should be selling your services. This previous blog post will give you some ideas on what content to post on your social platforms.
Creating a business page is a great way to keep your business and personal posts separate. You will need to do some work to grow your business page, but it will be well worth the effort. Many platforms do not allow business postings on a personal page. Be sure to follow the platform’s restrictions you choose to use to avoid having your account suspended.
Your website is another opportunity to share your branding. To keep your website relevant to the search engines, you need to make updates frequently. The easiest way to update your website regularly is with blog posts.
Not only are blog posts good for search engine optimization, but they are also a way for you to share your expertise with the world. Branding should always be part of your blog posts.
Ideally, you should be posting a new blog weekly. However, bi-weekly will also be effective if you have trouble with weekly postings. Strive to create a blog of 500-750 words. There are differing opinions of the most effective word count for a blog post. However, we feel that 500-750 words can be educational and easily consumable by the reader. This length is working well for our clients.
When you are considering leveraging your time, your social media and blogging are good places to start. Hiring an experienced marketer to help you with this task will provide the regularity needed to make social media and blogging effective.
