Focusing on listings is an intelligent strategy for real estate agents. But, there is a lot of work to get a listing into the MLS and get your marketing in place before the home is ready for showing. This is where many listing agents lose sleep.
You should be focusing on your lead generation and meetings with clients. Finding the time for MLS input can be challenging. I know several real estate agents who work into the wee hours of the morning because that is the only time they have left in their day. Burning the candle at both ends is not a sustainable plan.
A listing coordinator can help you with all the detailed work. In addition, they will help ensure the consistency of your process so that every seller receives the same care and concern. Delegating these tasks will free your time for focusing on listings.
What can a listing coordinator do for you?
- MLS Input
- Create compelling property descriptions
- Upload photos in MLS, website, and other online platforms as needed.
- Submit your listing documents through your document management system.
- Set up your showing scheduler.
- Send out Just Listed mailings.
- Create Just Listed social media graphics.
- Create Open House social media graphics.
- Update any price adjustments.
- Create property flyers.
A listing coordinator manages the entire back office support for the listing process, freeing you to do what you do best, meeting face-to-face with sellers!
Estimates show that you will spend anywhere from 4-8 hours inputting and preparing the listing for marketing. As you are focusing on listings, the amount of hours needed multiplies quickly.
A listing coordinator is a detail-oriented person who will ensure that your listing is error-free and complete when activated on the MLS. The listing coordinator frees your time and makes you look good in the eyes of your clients. The peace of mind you will experience having this advocate on your team will be priceless.
If you are thinking, “I can’t afford to hire an in-house employee and keep them busy,” consider hiring an outside source to help you when you need it. I am an experienced Virtual Expert®, and I offer listing coordination services at a flat rate. There is no obligation or requirement to use my services for every listing. However, if you find yourself with some extra time to do the input yourself occasionally, by all means, do so.
Effectively marketing a property for sale requires attention to detail.
The value of knowing that your listing coordinator handles the details with skill and expertise is a relief for most agents. Learning to leverage your time is one of the number one skills you can employ to grow your business. This RisMedia article explains the importance of leverage when growing your business.
