During the pandemic, agents who utilized social media as part of their real estate marketing strategies found positive results. As a result, methods of lead generation are changing.
Participating in social media is becoming crucial to stay competitive in the real estate industry. For this reason, 82% of real estate agents reported they would be improving their social media presence in 2021.
Referrals are the number one way agents received leads, and social media was number two. The third most popular source of leads came from online advertising. All three of these areas should be part of your real estate marketing strategies.
Generating referrals on social media is achievable. Social media should be part of nurturing your sphere. When people comment on your posts, be sure to respond to them. Follow their social media sites and comment on their postings as well. Consider taking your conversation offline through direct messaging when you read about an important moment in your contact’s life. Although social media should not be the only way you nurture your relationships, it is an important, simple, and inexpensive method to add to your lead generation strategy.
What you post on social media needs to be monitored. If you are not receiving engagement, you should adjust your content.
Your social content should focus on one of these areas:
- Authority – to establish you as the local expert.
- LIkability – used to build trust and strengthen relationships.
- Promotional – geared towards generating new business.
Here are a few simple ideas for content. Check out this previous blog post for more information on content creation.
- Frequently asked questions
- Helpful tips for homeowners
- Share client stories
Create easy-to-use systems that will help you stay on track with content creation and scheduling. Here is a good article to explain how to create a content creation system simply.
Don’t think of creating your system as an overwhelming task. As defined by the Oxford dictionary, A system is a set of principles or procedures according to which something is done; an organized framework or method. Simply document the steps you use to create your content. As a result, you have an easy checklist (or system) to follow to maintain a cohesive brand identity.
Some time-saving tips are to:
- plan ahead
- write in bulk
- schedule your posts
- set aside time to engage with readers and respond to your posts
- repurpose older content
Don’t forget an eye-catching graphic. Some free graphic tools are Canva, Adobe Spark, and Pablo by Buffer. You can design a social media template and brand your images with one of these easy-to-use programs.
Be sure you have usage rights to a photo before posting it to your social media. You can filter Google images to find pictures with usage rights or utilize a free photo site like Pixabay or Unsplash.
Remember that consistency in posting is the key to attracting followers to your page. Therefore, being consistent with your real estate marketing strategies will provide you with a constant flow of leads for your real estate business regardless of whether you are in a seller’s or a buyer’s market. Stay off the income roller coaster by making your marketing a priority in your business.
Virtual Professional Solutions helps busy real estate agents manage their marketing and social media efforts. Schedule a free 20-Minute discovery call to explore our various packages and find which one is right for you.
