All good real estate marketing strategies include personal contact with your sphere of influence periodically. Email marketing can be a practical supplemental touch that will reach your contacts and keep your name and what you do in front of them.
Many CRM programs have an email campaign feature. If yours doesn’t, there are services like Mailchimp and MailerLite that you may be able to use for free. It is important to realize that using a free version for an email marketing campaign will depend on the size of your database. Here is a recent summary of some of the top free services.
You don’t need to be a graphic designer to create a professional-looking email when using a template, usually provided by the service you choose to use.
What are the advantages of using email as part of your real estate marketing strategies?
- No algorithms to be concerned about.
- Email can be personalized to make it feel more intimate.
- All demographics use email.
- You can segment your audience and deliver different content to each.
- Email is a great tool to educate your contacts.
Start brainstorming on how you can stay connected with your contacts through email.
Create a newsletter
Your newsletter can include helpful home ownership tips, market updates, community news, mortgage financing information, and showing yourself out in the community.
Promote your listings
You can promote your new listings, price reductions, and sold listings through your email services. You can create a separate list for your sphere and local real estate agents. Segmenting your contact lists is a feature available in most email marketing services. You can also link to a custom landing page for the listing on your website. Don’t forget about using video in your email promotions as well.
Website Freebie
Creating a free downloadable pdf on your website can help you build your email marketing list. The free download should be valuable enough to get the prospect to provide you with their email address. Then, you can create an email marketing series that automatically gives them instant access to the download. You can also add a series of emails to the prospect to nurture that relationship and see if you can serve them.
Referral requests
Stay in contact with your past clients and ask for referrals. The clients you enjoy working with usually have friends and family just like them. Those are your people! Ask them to refer anyone they know who is looking to buy or sell real estate your way.
Open house or event notifications
Your audience may be interested in or know someone interested in the home you are hosting open. Inviting them to an open house will also give potential clients who haven’t met you yet an opportunity to stop by and meet you in person. Announcing your open houses also shows your sphere you are busy and actively selling real estate. Potential sellers will get a glimpse of what you do to market a property.
With over two million active real estate agents in the U.S., the competition to reach potential buyers and sellers is high. Using email, you can create consistent engagement with your sphere of influence and prospects. Email is an excellent tool in your marketing toolbelt to nurture your contacts and gain more leads.
Virtual Professional Solutions helps busy real estate agents manage their marketing and social media efforts. Schedule a free 20-Minute discovery call to explore our various packages and find which one is right for you.
