It is tempting to abandon real estate marketing strategies when the market is hot. For this reason, it may seem pointless to develop your marketing when houses are selling quickly.
But the truth is, the current market conditions aren’t going to continue forever. The real estate market has always cycled through seller’s and buyer’s markets.
Building your brand reputation is increasingly important as more real estate agents enter the industry. In many areas of the country, the number of licensed agents in the market exceeds the number of homes available to sell. As a result, the competition is not only high to win the bid, but also high to be the buyer’s or seller’s real estate agent of choice.
By maintaining consistent real estate marketing strategies, you can impress potential clients and show them that you are a credible, results-driven real estate agent. In addition, building brand awareness is what will sustain you through a down-turning market.
Here are three elements you should have in place for your real estate marketing strategies to be successful.
- Website
You should be leading your potential clients to your website, where you can demonstrate the level of client care you provide. Here you can offer helpful information to learn about selling or buying a home. Your website should be easy to navigate and mobile-friendly. Finally, you must consistently update content for the best SEO results. Blogging on your website is one of the easiest ways to update your website for SEO.
- Social Media
All real estate marketing strategies need a social media presence. If you don’t have one, now is the time to start. If you do have a social media presence, it may be time to improve or expand it. Choose the platforms that you are most comfortable using. Your profile needs to be complete, and you need to have a business profile as well. You will find more information on setting up your profile on this previous blog post. Once complete you can build your following and engage with your audience. Generating leads through social media can be done organically or with paid ads.
- Email Marketing
Email marketing is a great way to stay top of mind with your database. Sending a consistent email newsletter or another type of message will keep your name in front of your sphere of influence. You can automate email marketing to maintain regular contact. You can also use an email marketing campaign to engage with leads that sign up through your website through a lead magnet or other inquiries. Using an email marketing platform or your CRM will allow you to automate the process saving you time.
Your marketing strategies should represent your personal brand.
Defining your brand is your first step in creating an effective marketing strategy. Knowing the ideal client you want to serve will help you write the marketing messages that speak to and attract your ideal client. Spend some time defining your ideal client. Narrowing your niche will not prevent other types of clients from finding you, but it will attract more of the clients you truly want. Check out this article to find out more about the importance of branding for the real estate industry.
Establish a solid foundation and consistent marketing plan to be the real estate agent of choice regardless of the market.
Virtual Professional Solutions helps busy real estate agents manage their marketing and social media efforts. Schedule a free 20-Minute discovery call to explore our various packages and find which one is right for you.
