The number one real estate social media platform is Facebook. As of July 2021, Facebook had the most active users, according to Statista. Many think Facebook has lost its appeal, but the statistics do not say that.
As a real estate professional, you should create a Facebook business page. There are several reasons it makes sense to have a business page.
- You can obtain insights on your business page to see the details of your followers, how well posts are doing, and other analytics that can help you create more robust content.
- A business page is required to run ads.
- Collect testimonials and reviews from satisfied clients for social proof.
- You can watch your competition and compare the performance of your page.
Creating a business page is simple. Here are some suggestions to help you:
- Use a branded image for your cover image.
- Add your page to the shortcut section on your personal profile for easy access.
- Create a welcome video and pin it to your newsfeed.
- Add a call to action button; call now or contact us are good options.
- Create an easy-to-remember user name.
- Enable the reviews tab to allow clients to leave their testimonials.
- Change cover photos often to highlight homes you have listed or sold.
Next, you need to invite people to like your business page. Click on the three dots in the menu bar and select Invite Friends from your Facebook business page. You can then select from your friends list or groups.
Remember, above all else, this is a social page.
You want to get people to engage on your page by providing informative, educational, and entertaining content. Avoid pushing your services. Remember the 80/20 rule, only 20% of your content should be related to selling your services.
Sharing quality photos that attract attention will get clients to stop their scroll and engage. Original images are best, but there are plenty of free stock photo sites where you can find some quality images. Unsplash is one of many sites you can check out. It is best not to obtain photos from Google unless you confirm usage rights.
Maintain a consistent tone and style on your business page.
A well-received real estate social media page conveys this is a place to find help and information. Create some rules for your page to maintain your tone. For example, some rules would be not to use slang or curse words, write content in a conversational tone, and define guidelines for selecting photos.
If you want to become a local real estate expert, your content should be focusing on your local area. For example, you can do a quick video tour of a community, business district, or recreational facility to post to your page. Interview local business owners and highlight their businesses on your page. Post local statistics on home sales for the neighborhood. If you are a history buff, you may even want to do a series on the area’s history.
Many people are uncomfortable being on camera but know that video is important. If so, you can plan content for a video that would allow you to be the voice of the video without being on the camera.
Here are some ideas that will enable you to incorporate video on your real estate social media:
- Customer testimonials. Instead of doing the still shot at closing holding your real estate sign, Create a video of the closing and have your clients say a few words about their experience.
- Neighborhood walkabout videos. Create a neighborhood walk-through showing highlights of the area.
- Create a teaser video of a new listing.
- Use still photos to create a video.
- Use a video creation app like Vimeo.
To learn about creating an effective content strategy, check out this previous blog post.
Virtual Professional Solutions helps busy real estate agents manage their marketing and social media efforts. Schedule a free 20-Minute discovery call to explore our various packages and find which one is right for you.
