Effective real estate lead generating can be accomplished through the use of social media. Your target audience would determine the platform you choose.
The content strategy plan should enable you to achieve your business objectives. For most agents, real estate lead generating is their top priority. Think through the points below before starting to create your content plan.
Determine your target market.
Many real estate agents struggle to identify their target market. They are willing to sell any house to anybody. However, narrowing your target market to a specific buyer will allow you to create content with appropriate language for your followers. For instance, the language used by a Senior Real Estate Specialist may be very different from the language used by an agent specializing in first-time homebuyers.
Agents are afraid that by narrowing their target market, they will eliminate potential clients. The opposite is true. Targeting your social media posts towards your ideal client will attract more of the right organic real estate leads.
Explain how you can solve their problem.
If your goal is to increase your listing inventory, then you may want to convey that you can sell their home in the least amount of time with the least inconvenience. Even if you solve the same problem every other agent solves in your market, you need to tell your potential client what you do. Unfortunately, it is not always common knowledge to buyers and sellers.
Define what makes you unique.
What makes you better or different from the other real estate agents in your area? Perhaps you serve on a school board, were born and raised in the neighborhood, or volunteer in the community. On the other hand, your differentiator may be in the way you conduct your business. Whatever it is, you need to consider this as part of your content strategy.
How will you present your content?
You can choose many formats: branded photos, videos, live broadcasts, stories, or reels. To create captivating content, decide what mix of elements you will use. To increase your real estate lead generating on social media, you should analyze your previous posts for likes, comments, and shares.
Determine the platforms you will use to post your content.
Use a platform you are comfortable with, but also consider what platform your target market uses. The best platforms for agents to use, based on my experience, are Facebook and Instagram.
Finally, how will you create and post your content?
Will you be responsible for all content, or will you need someone to help you create and schedule your content? Remember, you will need to participate in content creation to show yourself out and about in the community.
Once you have thought through these areas of your content strategy, it is time to create your plan for real estate lead generating. A good plan will have these components:
- Summary of your social media marketing goal.
- Create a buyer persona based on your target market.
- Age
- Gender
- Education
- Occupation
- Location
- Income
- Hobbies
- Values/Fears
- Goals
- Create a list of hashtags to use.
- Choose a content management/scheduler system.
- Brainstorm ideas.
- Create a content calendar.
You may feel like developing a content strategy is a lot, but putting the pieces in place before you start, will make your monthly planning so much easier and your content marketing cohesive.
Effective real estate lead generating can be achieved easily and inexpensively through social media.
Virtual Professional Solutions helps busy real estate agents manage their marketing and social media efforts. Schedule a free 20-Minute discovery call to explore our various packages and find which one is right for you.
