In the digital age, understanding social marketing trends is vital for small businesses to stay connected with their customers. With ever-evolving trends and platforms you can use, business owners must stay on top of the latest news to maximize their reach.
By understanding small businesses’ current social media trends, companies can leverage these tools to increase customer engagement and create a more extensive audience base. These trends include ensuring content is relevant to your target market, using visuals such as videos and photos when possible, integrating influencers into marketing campaigns, and utilizing user-generated content. Additionally, staying active by posting regularly on different platforms and engaging with followers will help boost your brand’s visibility.
Social media provides an affordable way for small businesses to connect with customers in an increasingly competitive market.
The news about a possible recession in 2023 is looking better with Moody’s Analytics forecast of a slowsession, not a recession. A slowsession would mean the economy may come to a standstill but will not reverse, causing a recession.
Although there are many predictions on whether there will be a recession, many business owners feel relieved that social commerce will not come to a standstill. And many small business owners are embracing the popularity and low-cost use of social media marketing.
Social responsibility and Brand Transparency
One crucial trend predicted to be strong in 2023 for social marketing is social responsibility and brand transparency. Many customers believe companies should take the lead in addressing social and environmental issues. But more importantly, a brand must be authentic.
Share your evidence of Social responsibility on social media:
- Share your efforts.
- Engage with consumers to build your following.
- Be committed to your cause.
Brand transparency on social media will help by:
- Building customer trust.
- Increasing brand loyalty.
- Providing a competitive advantage.
- Proving integrity.
Video – The long and short of it!
The prediction is that video will remain strong among the various social marketing trends and continue to connect brands with their consumers. The good news is you don’t need a production budget to create expensive videos. However, many companies with a budget are returning to smartphone videos to create something relatable and authentic for their viewers.
Consider using vlogs (video blogs) as part of your social marketing plan. In a recent survey by Lemonlight, 94% of those surveyed stated watching a video helped them make a buying decision at least once. In addition, vlogs are an excellent way to share product information or tutorials.
Live streaming is another option to consider for social marketing and is one of the fastest-growing trends in e-commerce. This is a fabulous way to share content about your products and services with consumers. Furthermore, live streaming triggers the FOMO (fear of missing out) feelings in consumers.
You can repurpose your video content into short-form content on platforms like Instagram reels. Reels allow you to share the valuable segments of your video with your consumers in a 5-90 second snippet.
Original content in social marketing will continue to trend in 2023. Storytelling through reels and videos will be critical in your marketing efforts.
Keyword usage on all platforms
Gen Z is using Instagram and TikTok as their preferred search engine. Therefore, using the right keywords and optimizing your content will be more critical than ever in 2023. Your keywords should include your captions, closed captions, and text. To facilitate content creation, you should create a list of keywords to use throughout the year. Hootsuite offers excellent tips on increasing your reach through SEO for Instagram.
Just being seen on social media will no longer be enough for many businesses. Social media is a tool that helps companies with marketing, customer service, and PR. 2023 is the time to improve your social marketing strategy.
If you need help improving your social marketing strategy, contact Cindy at Virtual professional solutions for a free consultation.
